The business world has evolved beyond the old-fashioned “IT department” whose only concern was making sure the office computers stayed operational. The new face of IT is “digital transformation” — a more holistic approach to technology in business.
Digital transformation involves the integration of digital technology into all areas of an operation, fundamentally improving everything from productivity to customer experience.
It’s important that businesses of all sizes embrace this new approach, from the small to the enterprise. As the world at large becomes more digital, the laggards will be left with severe disadvantages.
What many business owners struggle with is the true meaning and scope of digital transformation. Does it mean moving to the cloud? Do we need more servers? Should we hire a consulting service to help us? Most importantly, is the transformation going to make our company more profitable?
Digital transformation isn’t a simple checklist. The process is different for every organization, so it can be hard to generalize the answers to the above questions. The simple answer to “What is digital transformation” is that it integrates digital technology into all areas of a business resulting in positive changes to how businesses operate and how they deliver value to customers.
What this actually means is that a company must be willing to commit to something that will shake up their organization, redefine their culture, and change many of their processes — knowing that ultimately, these changes will improve their business.
Although digital transformation will vary widely from company to company, there are a few constants and common themes among existing case studies that should be considered. These elements are often top of the list:
- Customer experience
- Operational agility
- Cost reduction/fiscal efficiency
- Culture and leadership
- Workforce productivity
- Digital technology integration
While this probably looks like a lot to grasp in one sitting, you shouldn’t feel overwhelmed. Most businesses approach digital transformation with a misconception: they’ve already fallen behind the curve and it’s too late in the game to catch up.
This is not true. Although some of the largest — and most high-profile — companies around have spearheaded digital transformation, the vast majority of businesses are still undergoing the process.
Getting Help With Your Digital Transformation
If you’re interested in learning more about integrating technology into your business to improve security, productivity, profitability, and the value you deliver to your customers, we’re glad to help guide you. Integral Networks has helped numerous businesses just like yours leverage technology to its fullest, and we can show you the benefits of digital transformation in one easy phone call.